Puma Signs Harmanpreet Kaur As Their New Brand Ambassador
Puma India has appointed Harmanpreet Kaur, the captain of the Indian women's cricket team, as their latest brand ambassador to promote their apparel, footwear, and accessories. This move is a part of Puma's commitment to women's business and promoting sports in India. The partnership aims to inspire and empower the younger generation and promote gender equality in the sports industry.
Puma India has recently welcomed Harmanpreet Kaur, the Indian women’s cricket team captain, as their latest brand ambassador, according to the company’s social media posts. This move is part of Puma India's commitment to promoting women's business, particularly in the sports sector in India. Through various campaigns, Kaur will promote the brand’s accessories, footwear, and apparel.
On January 28, Puma India teased its fans with a video on its Twitter and Instagram accounts, asking them to guess the new brand ambassador. Later, Puma confirmed that Kaur would be the newest athlete to join its roster of celebrated sports personalities, which includes Virat Kohli, Yuvraj Singh, MC Mary Kom, and Sunil Chhetri.
Abhishek Ganguly, Managing Director of Puma India and Southeast Asia, said, "Harmanpreet is a sporting icon and the perfect fit for our brand, which embodies bold and fierce cricket, just like her. As a brand, Puma has always supported, celebrated, and empowered women in sports. This partnership is a massive step in that direction, and we hope to inspire the younger generation and help Indian women’s cricket reach new heights."
Kaur also shared her excitement about the partnership, saying, "It’s heartening to see a brand such as Puma support the growth of Indian women’s cricket. This association will encourage a lot of women who dream of making a career in cricket."
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